AC Lawrence Realty has just gone to contract on a Tribeca Loft at just under $1 million.
Delvis Estrada, Jennifer Ferland, Jamie Lee, Carleen McManus strucked the deal two weeks after taking over the listing from another brokerage which had listed the 1,300 sq.ft. one bedroom at 261 Broadway for $1.3 million.
AC Lawrence sales president Antonio del Rosario said he’d picked up the listing from a friend while getting his haircut.
“We received the listing after another broker had it for three months. It was at a higher price, it was messy and had no floor plans available for the buyers to see,” said del Rosario. “So we cleaned it up, had gorgeous pictures taken, had an achitect do different renderings of the floor plan, and we opened with a wine tastings. The property received an offer two weeks into the market during the holidays.”
The unit was the only Tribeca loft priced under a million at the time it was released in the market.
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